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On Sunday evening past Nike hosted the Fuel Fest at Battersea Powerstation. Note to the competition: this is how to promote new product.
It was a very impressive event, with 2000 invited guests supplied with their own FuelBand and treated to complimentary burgers and booze.
It would've been nice to see a variety of performers as opposed to just Tinie and Magnetic Man. Zane Lowe was just annoying to see let alone hear.
Thanks Nike for the invite and the new wrist gadget.